《伟大的沟通者:罗斯福的广播演讲如何塑造了美国历史》

Lumeng Yu
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引用次数: 7

摘要

在20世纪30年代初,无线电仍处于早期阶段。当时这个国家已经陷入了大萧条,只有大约一半的人能在客厅里享受这种新型的大众媒体。与此同时,一位来自纽约的聪明人富兰克林·德拉诺·罗斯福正在竞选美国总统。虽然他因小儿麻痹症而致残,但很少有人知道他6英尺1英寸的魁梧身材只能坐轮椅。人们认为他是一个极具魅力和决心的人。无论是在照片上还是在总统竞选大会上,罗斯福总是看起来强壮健康,无论是坐着还是站着,都要借助隐藏的重金属支架和儿子或助手微妙的支撑手臂。甚至一些经常看罗斯福的人也没有意识到他残疾的程度。”广播的普及和罗斯福的政治命运同时上升是一个有趣的历史命运转折。广播带来了鲜活的新闻,但也让人们自由地在想象中创造图像。罗斯福独特的声音和他的欢乐洋溢在人们的家中。他的残疾是看不见的。无线电使这一切成为可能。通过这种大众传播手段,罗斯福可以坐在他位于纽约海德公园的庄园里或在白宫里有效地传达他的想法。他立即意识到这种大众传媒形式的重要性,以及它提升他形象的力量此外,作为第一位几乎每天都使用广播的总统,他让美国人意识到广播的好处:获得快速和可行的新闻,并与他们的总统建立个人联系。从这个意义上说,他使广播变得更受欢迎因为罗斯福是一个如此精通的沟通者,他能够用他的演讲,通过广播,来塑造美国的历史。罗斯福成功使用无线电的证据广为流传。他的“国耻日”演讲的力量使全国人民团结起来支持总统的战争号召,他的炉边谈话使他获得了人民对创新和有争议的社会项目的支持。这些演说是针对人民的。这是公民们第一次感到他们把总统当作朋友来认识对罗斯福来说,这是澄清散布在全国各地的谣言、压制批评他的人的大好时机,因为他给了人们“真正的新闻”,按照罗斯福的说法,没有经过新闻界的过滤无可争辩,罗斯福最重要的品质之一是他对媒体的牢牢控制,他得到了他想要的罗斯福不仅起到了指导作用
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The Great Communicator: How FDR's Radio Speeches Shaped American History.
AT THE BEGINNING OF THE 1930s, radio was still in its earliest stages. The country had sunk into the Great Depression and only about half of the population could enjoy this new form of mass media in their living rooms. At the same time, a bright man from New York, Franklin Delano Roosevelt, was running for President of the United States. Though he was crippled by polio, few knew that his imposing 6' 1" frame was relegated to a wheelchair. People recognized him as a man with great charisma and determination. In pictures or at conventions for the presidential campaign, FDR always looked strong and healthy, either sitting or standing with the help of hidden heavy metal braces and the subtle supporting arm of his son or aide. Even some of those who saw FDR regularly did not realize the extent of his disability.' The simultaneous rise in popularity of radio and FDR's political fortune is an interesting historical twist of fate. Radio brought news alive, but left people free to create images in their imaginations. FDR's distinctive voice and jollity flowed into people's homes. His disability was invisible. Radio helped make this possible. Through this means of mass communication, FDR could convey his ideas effectively, sitting in his estate in Hyde Park, New York or in the White House. He immediately realized the importance of this form of mass media and its power to promote his image.2 Also, as the first president to use it almost on a daily basis, he made Americans realize the benefits of radio: getting fast and viable news, and having a personal connection with their president. In this sense, he helped radio to become more popular.3 Because FDR was such a masterful communicator, he was able to use his speeches, broadcast on radio, to shape American history. Evidence of FDR's successful use of radio is widespread. The power of his "Day of Infamy" speech led the nation to unite behind the President's call to war, and his fireside chats gained him support from the people for innovative and controversial social programs. These addresses were directed at the people. It was the first time that citizens felt as if they knew their president as a friend.4 For FDR, it was quality time to clear up rumors spreading across the nation, and squelch his critics as he gave people the "real news," on Roosevelt's terms, unfiltered by the press.5 Indisputably, one of FDR's most important qualities was that he had a firm control over the media, and he got what he wanted.6 FDR not only acted as a guiding
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