{"title":"宝莱坞电影旅游:基于事件研究的分析","authors":"Saurabh Kumar","doi":"10.3727/152599522x16419948391203","DOIUrl":null,"url":null,"abstract":"Movie induced tourism is significant for destination marketing. Although various studies have analyzed movie induced tourism in the past, none of the earlier studies have investigated the movie induced tourism for Bollywood movies. The present study fills the gap and examines the Movie induced tourism for Bollywood movies. The data has been collected for a total of 86 Bollywood movies, and the tourist location it promotes in the movie. The study further employs the event study methodology to understand the influence of the release of the movies on the number of tourists visiting the particular location. The results of the event study suggest that the tourism of a specific place is highly influenced by the movies and thus validated the Movie induced tourism for Bollywood movies. The findings of the study could be used to promote lesser-known regions by portraying them in Bollywood movies and then by subsequent promotions.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Movie Induced Tourism for Bollywood: Event-Study Based Analysis\",\"authors\":\"Saurabh Kumar\",\"doi\":\"10.3727/152599522x16419948391203\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Movie induced tourism is significant for destination marketing. Although various studies have analyzed movie induced tourism in the past, none of the earlier studies have investigated the movie induced tourism for Bollywood movies. The present study fills the gap and examines the Movie induced tourism for Bollywood movies. The data has been collected for a total of 86 Bollywood movies, and the tourist location it promotes in the movie. The study further employs the event study methodology to understand the influence of the release of the movies on the number of tourists visiting the particular location. The results of the event study suggest that the tourism of a specific place is highly influenced by the movies and thus validated the Movie induced tourism for Bollywood movies. The findings of the study could be used to promote lesser-known regions by portraying them in Bollywood movies and then by subsequent promotions.\",\"PeriodicalId\":47354,\"journal\":{\"name\":\"EVENT MANAGEMENT\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"EVENT MANAGEMENT\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3727/152599522x16419948391203\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"EVENT MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/152599522x16419948391203","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Movie Induced Tourism for Bollywood: Event-Study Based Analysis
Movie induced tourism is significant for destination marketing. Although various studies have analyzed movie induced tourism in the past, none of the earlier studies have investigated the movie induced tourism for Bollywood movies. The present study fills the gap and examines the Movie induced tourism for Bollywood movies. The data has been collected for a total of 86 Bollywood movies, and the tourist location it promotes in the movie. The study further employs the event study methodology to understand the influence of the release of the movies on the number of tourists visiting the particular location. The results of the event study suggest that the tourism of a specific place is highly influenced by the movies and thus validated the Movie induced tourism for Bollywood movies. The findings of the study could be used to promote lesser-known regions by portraying them in Bollywood movies and then by subsequent promotions.
期刊介绍：
Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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