SOCIAL ENTRENEURSHIP AND EVENTS MANAGEMENT: GUIDANCE FOR FUTURE RESEARCH

Most events tend to incorporate some kind of social purpose albeit in different ways. Until recently the role of social entrepreneurship in event management has not been widely studied. The aim of this article is to discuss in greater detail the linkage between social entrepreneurship and event management. By doing so it will spur more interest in this interdisciplinary field and bring together the event management and social entrepreneurship community. A review of the existing research on event social entrepreneurship is conducted as a way of assessing the current state of the literature. The findings of the review highlight that many events have some form of social entrepreneurship that occurs in a direct and indirect way. Suggestions for future research on the role of social entrepreneurship in event management are stated that provides excellent guidance for future research.