“I'm just so used to seeing men succeeding": gender inequality and the glass slipper of success in the events industry

This mixed methods study investigated differences in men’s and women’s career success in the events industry. A ‘glass slipper’ (Ashcraft, 2013) of success was identified that aligns more readily with some bodies/people than others. An online survey tested the extent to which this glass slipper ‘fits’ men and women. Results illustrate that men are more successful than women on all measures, indicating that the glass slipper of success is gendered. Interviews were used to explore experiences of success (or otherwise) and to investigate the workings of the glass slipper. Women were often aware of their lack of fit, whereas men did not recognise the gendered norms that make it easier for them to have their merit acknowledged and rewarded. The gendered glass slipper contributes to ongoing gender inequality in the events industry, making it harder for women to be recognised – by themselves and others – as successful in their careers.