Russian formula of speech etiquette required to increase the communicative competence of foreign students

The article deals with the topic of studying the history of speech etiquette and address in the Russian language. Relevance of the article is caused by necessity of optimizing the process of formation of competence in foreign students in the field of history of addresses and their use in different communicative situations. In the process of communicating the address is a frequency unit of appeal, which determines the contact-establishing function. Addressing is also an important component of communication, as depending on a situation can determine its positive aspects, and may be a cause of communication problems or failure. The purpose of this article is to introduce students to the history of the first behavioral norms, rules of speech etiquette; to tell the students about possible forms of address in the Russian language; to explain to foreign students that the appeal may be considered not only as a communicative tool that serves to attract attention, but as a particularly vivid means of expression showing the attitude of the speaker towards the object of speech. The subject of research is the creation of the language picture of the world with a deep and systematic analysis of the concepts of the Russian language, mentality, traditions, customs, history, philosophy and intercultural communication based on speech etiquette and all possible forms of address. The aim of the article is to conduct a comprehensive analysis and study of the forms and possible types of addresses in the modern Russian language. The results of the study can be used in practical classes with foreign students in teaching the following academic courses: „Contemporary Russian language. Vocabulary, Development of speaking and writing”, „Practice of speech communication”, „Speech etiquette”, etc.