中国乳业的SWOT分析

Xiaomei Zhao
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引用次数: 1

摘要

消费者收入的增加、政府补贴的模拟以及2008年后乳制品食品安全丑闻的记忆逐渐消退,这些因素结合在一起,使乳制品行业走上了坚实的复苏之路。在经历了10年的蓬勃发展之后,中国乳业再次面临一段前景平淡的时期。本文对中国乳制品行业进行了调查,并对其优势、劣势、机遇和威胁进行了讨论。并得出了一些结论。
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A SWOT Analysis of the China Dairy Industry
The combination of rising consumer incomes, simulative government subsidies and fading memories of post2008 dairy food safety scandals had put the industry on the path to solid recovery. Following a decade of booming growth, China's dairy industry once more faces a period of flat prospects. In this paper, the China dairy industry has been investigated and its strength, weakness, opportunities and threats has been discussed. And a few conclusions have been arrived at.
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