Sobre redes de interação subjetiva: a comunicação como vetor da cibercultura

Would “technology” be an autonomous force capable of propelling the advances of modern societies as Kevin Kelly (2012) states? Opposing to this idea, we believe that such autonomy lies not in technology, but in communication as a human creation, mediated by technology. It about analyzed communication, not as a systemic view, but from the point of view of complexity as Morin (2007) and Bar-Yam (2004) defined. This is another understanding of cyberculture that makes us realize the existence of a subjective interaction network, whose main characteristic is the constant negotiation between personal expression and collective conceptions, transiting on the web and generating vectors of change and transformation in the information society. The purpose of this article is to demonstrate how communication generates vectors of change from large unpredictable information flows, like the subjective interaction networks. Keywords : communication, interaction networks, cyberculture.