公共关系。

California medicine Pub Date : 2018-08-06 DOI:10.4324/9781315658667-10

Gregory A. Borchard

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摘要

公共关系课程旨在帮助学生为技术人员的入门级工作做好准备，例如制定社交媒体战略和战术或有效的多媒体新闻发布，以及为管理人员的职业发展做好准备，例如为新举措制定沟通计划或预测组织决策或行动的声誉影响。优秀的写作和批判性思维能力是必不可少的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Public Relations.

Public Relations is designed to prepare students for entry-level jobs as technicians, such as producing social media strategies and tactics or effective multimedia news releases, as well as for career advancement as managers, such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action. Excellent writing and critical thinking skills are essential.

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