内部和外部配合得分作为品牌内化的预测因子

{"title":"内部和外部配合得分作为品牌内化的预测因子","authors":"Chanda Gulati, Y. Upadhyay, Garima Mathur","doi":"10.5958/0973-9343.2021.00018.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":40836,"journal":{"name":"JIMS8M-The Journal of Indian Management & Strategy","volume":"5 1","pages":""},"PeriodicalIF":0.1000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Internal and external fit scores as predictors of brand internalization\",\"authors\":\"Chanda Gulati, Y. Upadhyay, Garima Mathur\",\"doi\":\"10.5958/0973-9343.2021.00018.1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":40836,\"journal\":{\"name\":\"JIMS8M-The Journal of Indian Management & Strategy\",\"volume\":\"5 1\",\"pages\":\"\"},\"PeriodicalIF\":0.1000,\"publicationDate\":\"2021-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JIMS8M-The Journal of Indian Management & Strategy\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5958/0973-9343.2021.00018.1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JIMS8M-The Journal of Indian Management & Strategy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/0973-9343.2021.00018.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}