成熟女性对时尚照片的态度

IF 0.7 4区管理学 Q4 BUSINESS Rbgn-Revista Brasileira De Gestao De Negocios Pub Date : 2015-12-21 DOI:10.7819/RBGN.V17I58.2244

Luis Fernando Hor-Meyll, Geraldo Pinto Godoy

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摘要

目的-调查中上层阶级成熟女性认知年龄对她们对服装照片态度的影响，因为她们认同穿着这些照片的模特。设计/方法/方法-实验样本为164名年龄在55- 70岁之间的女性，生活在巴西里约热内卢。问卷是根据文献中的量表编制的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Mature women’s attitude toward fashion photographs

Objective –To investigate the influence of the cognitive age of upper-middle class mature women regarding their attitude towards photographs of articles of clothing, as a result of their identification with the model wearing them Design/methodology/approach – Experiment with a sample of 164 women, aged 55- 70 years old, living in Rio de Janeiro. The questionnaire was were based on scales found in the literature.

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