顾客体验的决定因素和由此产生的满意度和回访意向:PLS-SEM方法对马来西亚度假酒店

F. Ali, R. Omar
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Determinants of Customer Experience and Resulting Satisfaction and Revisit Intentions: PLS-SEM Approach towards Malaysian Resort Hotels
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来源期刊
Asia-Pacific Journal of Innovation in Hospitality and Tourism
Asia-Pacific Journal of Innovation in Hospitality and Tourism Environmental Science-Nature and Landscape Conservation
CiteScore
0.90
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0
期刊介绍: The aim of the Asia-Pacific Journal of Innovation in Hospitality and Tourism is to promote and enhance research development and innovation in the field of hospitality and tourism. The journal seeks to provide an international platform for hospitality and tourism educators, postgraduate students and researchers, to debate and disseminate research findings, facilitate the discussion of new research areas and techniques, and highlight best practices for industry practitioners. The articles published in the journal will cover a multi-disciplinary and inter-disciplinary approach to studying the marketing, finance, economics and social aspects of hospitality and tourism. Papers dealing with theoretical, conceptual and empirical aspects of the subject matter will be considered for publication. Article Categories: -Annual review of trends -Applied research -Empirical research -Techniques & innovations -Management styles -Methods & principles -Short research notes -Book reviews Articles published in APJIHT are on the basis of originality, importance and significant contribution to knowledge and practice in social science, science, the public, and policy making. The key audiences and beneficiaries of this journal include but not limited to: -Academics, postgraduate students, and researchers working in the field of hospitality and tourism -Practitioners working in a wide range of sub-disciplines / related industries of hospitality and tourism
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