Instagram社交媒体在Puskesmas Cilengkrang Kabupaten万隆上作为公共传播媒体的作用

IF 1.6 Q3 PUBLIC ADMINISTRATION Asia Pacific Journal of Public Administration Pub Date : 2023-04-30 DOI:10.61317/jc.v2i1.58
Putri Astiti, Duane Masaji Raharja
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引用次数: 0

摘要

政府机构使用的社交媒体可以作为与大众沟通的媒介,而不仅仅是口头沟通。如今,各级政府机构已经使用社交媒体向人们传播信息。它们当然不能脱离公共传播。公共传播是一个传递信息或与公众互动的过程,其中信息可以以教育,指导或信息的形式出现。Puskesmas是一个政府机构,作为开发、建设和服务中心。同时也是社区卫生服务发展的先锋岗位。因此,Puskesmas Cilengkrang利用社交媒体这个渠道来传递有关医疗保健的各种信息。在这个案例中,他们使用了Instagram。@pkm_cilengkrang_kabbandung Instagram的作用是传达各种政府计划和Puskesmas cilengkrang_kabupaten万隆举办的所有活动的信息。这项研究表明,Puskesmas Cilengkrang Kabupaten Bandungon Instagram传达的信息类型是关于政府支持人们医疗保健的计划,在那里举行的培训或研讨会活动,关于社区医疗保健的教育,以及免疫接种或定期接种疫苗的时间表。
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The Role Of Instagram Social Media As A Public Communication Media At Puskesmas Cilengkrang Kabupaten Bandung
Social media used by government agency can act as a medium of communication with the masses, not only by verbal means. Nowdays, government agency on various level have used social media to spread information to the people. They are certainly cannot be detach from Public Communication. Public Communication is a process of delivering messages or interaction with the public where the message can be in a form of education, instruction, or information. Puskesmas is a government agency as a center for development, construction, and service. Also function as vanguard post for developmentof community healthcare services. Therefore, Puskesmas Cilengkrang utilize social mediaas a channelto deliver various information about healthcare. In this case they used Instagram. The role of @pkm_cilengkrang_kabbandung Instagram is to convey information about various government programs and all event held by Puskesmas Cilengkrang Kabupaten Bandung. This research shows that type of information conveyed by Puskesmas Cilengkrang Kabupaten Bandungon Instagram is about government program to support people healthcare, training or workshop event held there, education regarding community healthcare, and also schedule of immunizations or regular vaccinations.
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来源期刊
CiteScore
4.50
自引率
20.70%
发文量
25
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