波兰大城市居民购买耐用品的决定因素

Polityki Europejskie Finanse i Marketing Pub Date : 2019-12-16 DOI:10.22630/PEFIM.2019.22.71.35

Bogdan Sojkin, Magdalena Ankiel

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引用次数: 0

摘要

本文分析了波兰6个大城市耐用品个人消费者的购买决定因素。该分析基于波兹南经济与商业大学2016年和2017年进行的消费者研究结果，以及波兰出版物上发表的其他研究结果。研究结果展示了影响耐用产品消费者购买决策的决定因素，以及它们在2016年和2017年的变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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PURCHASE DETERMINANTS OF DURABLE GOODS FOR RESIDENTS OF LARGE CITIES IN POLAND

The article presents an analysis of purchase determinants for individual consumers of durable goods in 6 large cities in Poland. The analysis has been based on the outcomes of consumer research carried out in the years 2016 and 2017 at Poznan University of Economics and Business, as well as on other research studies published in Polish publications. The results of the study demonstrate groups of determinants that shape the purchasing decisions of consumers of durable products, as well as their variability in years 2016 and 2017.

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Polityki Europejskie Finanse i Marketing

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0.00%

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审稿时长

16 weeks