Measuring the Supply Chain Performance of Guar (Cyamopsis tetragonoloba L.) as Medicinal and Industrial Plant in Iran

The integration of supply chain has always been a challenge for many companies. Despite the agreement on the strategic importance of supply chain integration, limited researches have been done on the relationship between supply chain integration and its impact on performance. In this study, sample size was 75 managers and experts from agriculture supply chain sector. Hence, interpretative structural modeling and structural equation modeling were used for analyzing the data (smart PLS). The results infer that the integration of marketing and supply chain management would improve supply chain performance through some factors. The results indicated Knowledge Management (KM), Human Resource Management (HRM), Information Technology (IT), marketing planning and supply chain planning are the most important indicators in improving Guar supply chain management. The Guar supply chain performance would be improved through the relationship between IT and HRM.