Impact Of Food Blogs On The Readers

The research paper mainly focuses on how the reader react to a particular recipe or food blog and what kind of a feedback do they givesuggestive, positive or negative. The aim of the research is to find out how many people actually read the blogs and give necessary feedback, be it positive, negative or anything suggestive. The time frame for this research is considered to be two months. Introduction to the Topic Blogs, since its rise in 2002 have steadily been developing and have become a source of information on any subject. Blogs have now changed our perception about the world around us. Food blogging is an emerging subject matter in blogs. The views of the food bloggers for a particular dish or a cuisine have tapped into a great marketing opportunity. It attracts people more and more towards the place which serves the same kind of food or cuisine. Individuals have found a new outlet to share their ideas and thoughts and get feedback. The positive part in blogging to reach out to people is that it has the chance of being heard, unlike the mainstream media. Food blogs are very much different from a food website. A food blog is made my an individual who is interested in cooking or trying out new dishes either by cooking it himself/ herself or visiting those places which have a different and unique variety of food. Food blogs have a vast impact on people, for example, when an individual wants to know about a dish or a recipe or a cuisine, s/he gets the major help from blogging. Blogs give information about a particular dish in every minute detail possiblethe flaws, the taste, each and every ingredient and one of the major attractive parts are the pictures. The feedback is another important aspect as readers love to know about different variety cuisines, cook them and try them out after which they give feedback through their comments on the particular food blog. The mass impact of blogs is without any doubt developed by the millions of blogs that are published every day. Blogs have been successful in redefining the ‘current’ and ‘updated’. Review of Literature Shu-ming Wang and Judy Chuan-Chuan Lin says, "The internet has become the bread and butter of individuals and has become an integral part of a person’s life, irrespective of the day, time and hour of its use. It serves as a crucial mode of communicating with different groups or individuals in cyber space. One of the essential modes of communication are blogs". Over the years, blogs have gained a tremendous growth with respect to its usefulness, enjoyment, readership etc. It is viewed as a form of information system that allows for accumulation of information. The research paper delves into the aspect of social influence that attempts to captivate an individual’s intentions of using blogs. To understand the concept of blogs, one needs to be synonymous with the terminologies such as Information System, Information Quality, System Quality, Blogging Function Quality and more importantly Social Influence. According to a study on the interaction in two German food blogs, released in Boston University (Kerstin , 2010), it is proved that food blogs have evolved into a valid medium from where an individual creates an identity and interacts with others through their food and the internet. The two blogs taken in account for the study were ‘Delicious: daily’ by Nichole stich and ‘Cucina Casalinga’ by Nathalie. Though both of the blogs are different, they still have one common thing that is shaping and sharing their identities online with others who love to read about their food and lifestyles. According to a survey conducted by ‘The State of Food Blogging’ in February 2012 by Foodista and Zephyr Adventures that are the organizers of the International Food Blogger Conference, the food blogging world is not made up of youngsters, only 11% of respondents were aged 24 and younger. 45% of respondents had no background related to food blogging and the rest 55% claimed to have some related professional experiencewriting or editing, marketing, and food or food service. 89% of food bloggers cover the recipe as a favoured topic.