吉布斯和满足与幸福的问题

IF 4.8 Q1 Economics, Econometrics and Finance Business Ethics-A European Review Pub Date : 2009-10-01 DOI:10.1111/j.1467-8608.2009.01572.x

M. Schwartz

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引用次数: 1

摘要

本文回应了保罗·吉布斯(Paul Gibbs)在2004年发表的一篇论文，在那篇论文中，吉布斯指出，市场营销目前与幸福的概念无关;此外，市场营销缺乏“充分的道德基础”。吉布斯提出了道德期望，营销人员不仅要满足他们的实际客户，还要考虑到更大社会的福祉。然而，本文思考这种期望是否不是由于吉布斯在营销中对满意度和交换的一些混淆，并质疑营销是否可以追求这样的目标。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Gibbs and the Problems of Satisfaction and Well-Being

This paper responds to a 2004 paper by Paul Gibbs in which he remonstrates that marketing currently has no concern with the notion of well-being; and furthermore that marketing lacks ‘an adequate moral grounding’. Gibbs advances the moral expectation that marketers consider not merely satisfying their actual customers, but also consider the well-being of the larger society. However, this paper contemplates whether such an expectation is not due to some confusion by Gibbs between satisfaction and exchange in marketing, and questions whether marketing could pursue such aims.

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来源期刊

Business Ethics-A European Review Multiple-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： -To offer rigorous and informed analysis of ethical issues and perspectives relevant to organizations and their relationships with society -To promote scholarly research and advance knowledge in relation to business ethics and corporate social responsibility and social entrepreneurship by providing cutting edge theoretical and empirical analysis of salient issues and developments -To be responsive to changing concerns and emerging issues in the business ethics and business and society sphere, and to seek to reflect these in the balance of contributions -To be the publication outlet of choice for all types of original research relating to business ethics and business-society relationships. Original articles are welcomed. Each issue will normally contain several major articles, and there will be an occasional FOCUS section which will contain articles on an issue of particular importance and topicality. Other regular features will include editorial interviews, book reviews, comments and responses to published articles, research notes and case studies. Business Ethics: A European Review is well established as an academic research journal which is at the same time readable, user-friendly and authoritative. It publishes both fully refereed scholarly papers and special contributions such as speeches and reviews. The range of contributions reflects the variety and scope of ethical issues faced by business and other organisations world-wide, and at the same time seeks to address the interests and concerns of the journals readership.