言论与社会主义:英国工党不断变化的竞选哲学

IF 1.7 3区 文学 Q2 COMMUNICATION Javnost-The Public Pub Date : 1997-01-01 DOI:10.1080/13183222.1997.11008653
Dominic Wring
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引用次数: 1

摘要

摘要本文将试图分析贯穿整个政党历史的关于什么是最合适的政治沟通形式的内部辩论。有两种截然不同的观点:一种是“教育主义”,认为赢得公众支持的最佳方式是通过会议、传单和劳动密集型的基层进行坚定而持续的政治教育计划。工作和知情辩论;相比之下,所谓的说服主义。将媒体和大众传播视为竞选活动的核心,并将重点放在不那么切题的、基于形象的呼吁上,这些呼吁被认为是大部分无私的选民。讨论将评估教育主义视角在工党存在初期,即本世纪上半叶的战略中的中心地位。接下来将展示的是,被广泛定义为说服主义的东西是如何首先挑战并取代教育主义的……
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Soundbites versus Socialism: the changing campaign philosophy of the British Labour Party
AbstractThe paper will seek to analyse the internal debate that has raged throughout the party’s history as to what constitutes the most appropriate form of political communication. Two contrasting views are identified: these are “educationalism,” that is the belief that the best way to win public support is through a determined and sustained political education programme relying on meetings, leaflets, labour intensive grassroots. work and informed de-bate; by contrast, what is labelled .persuasionalism. sees the media and mass communication as central to campaigning and places emphasis on the less tangential, image based appeals to what are perceived to be the largely disinterested electorate. The discussion will assess the centrality of the educationalist perspective to Labour Party strategy in the early part of its existence, that is the first half of this century. What will then be demonstrated is how what has broadly been defined as persuasionalism first challenged and then supplanted educationalism ...
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来源期刊
Javnost-The Public
Javnost-The Public COMMUNICATION-
CiteScore
2.50
自引率
0.00%
发文量
13
期刊介绍: Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.
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