{"title":"非洲高等教育组织关系管理(CRM)系统的再造","authors":"Mboungou Mouyabi Seke","doi":"10.14355/IJC.2015.04.003","DOIUrl":null,"url":null,"abstract":"The focus of the progressively important topic brought by Information Technology (IT) today on Constituent Relationship Management (CRM) as it is called in academia constitutes the aim of this paper. The author intends to draw particularity on one current and one recent research paper to strengthen the subject of reinvention of CRM from higher education perspective in the African region. Reasons as to why universities are unenthusiastic to adopt new technological trends in this particular portion of the globe which is the African region; this paper discusses factors over adoption of CRM with particular emphasis on its reinvention in higher education.","PeriodicalId":51388,"journal":{"name":"International Journal of Communication","volume":"34 1","pages":"17"},"PeriodicalIF":1.9000,"publicationDate":"2015-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"The Reinvention of the Constituent Relationship Management (CRM) System in Higher Education in Africa\",\"authors\":\"Mboungou Mouyabi Seke\",\"doi\":\"10.14355/IJC.2015.04.003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The focus of the progressively important topic brought by Information Technology (IT) today on Constituent Relationship Management (CRM) as it is called in academia constitutes the aim of this paper. The author intends to draw particularity on one current and one recent research paper to strengthen the subject of reinvention of CRM from higher education perspective in the African region. Reasons as to why universities are unenthusiastic to adopt new technological trends in this particular portion of the globe which is the African region; this paper discusses factors over adoption of CRM with particular emphasis on its reinvention in higher education.\",\"PeriodicalId\":51388,\"journal\":{\"name\":\"International Journal of Communication\",\"volume\":\"34 1\",\"pages\":\"17\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2015-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Communication\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.14355/IJC.2015.04.003\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.14355/IJC.2015.04.003","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
The Reinvention of the Constituent Relationship Management (CRM) System in Higher Education in Africa
The focus of the progressively important topic brought by Information Technology (IT) today on Constituent Relationship Management (CRM) as it is called in academia constitutes the aim of this paper. The author intends to draw particularity on one current and one recent research paper to strengthen the subject of reinvention of CRM from higher education perspective in the African region. Reasons as to why universities are unenthusiastic to adopt new technological trends in this particular portion of the globe which is the African region; this paper discusses factors over adoption of CRM with particular emphasis on its reinvention in higher education.
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The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.
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