{"title":"2019冠状病毒病期间线上线下社区的参与:以独立影院为例","authors":"S. A. Ankenbauer, A. Lu","doi":"10.1145/3406865.3418323","DOIUrl":null,"url":null,"abstract":"COVID-19 has been detrimental to small businesses like independent theaters that exist to engage with the public offline. Independent theaters across the US have temporarily closed their doors and turned to various technologies to increase their virtual presence and (re)connect with their communities online. We present an investigation into theaters' strategies of 1) attracting existing patrons, 2) encouraging commitment, and 3) fostering contribution in an unforeseen public health crisis where face-to-face interactions are no longer possible. Our results suggest that emphasizing shared identity and relying on technologies to facilitate new forms of interactions that were not available offline are critical to the migration of offline community to online settings.","PeriodicalId":93424,"journal":{"name":"CSCW '20 Companion : conference companion publication of the 2020 Conference on Computer Supported Cooperative Work and Social Computing : October 17-21, 2020, Virtual Event, USA. Conference on Computer-Supported Cooperative Work and So...","volume":"71 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"Engaging Offline Communities Online Amid COVID-19: A Case Study of Independent Theaters\",\"authors\":\"S. A. Ankenbauer, A. Lu\",\"doi\":\"10.1145/3406865.3418323\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"COVID-19 has been detrimental to small businesses like independent theaters that exist to engage with the public offline. Independent theaters across the US have temporarily closed their doors and turned to various technologies to increase their virtual presence and (re)connect with their communities online. We present an investigation into theaters' strategies of 1) attracting existing patrons, 2) encouraging commitment, and 3) fostering contribution in an unforeseen public health crisis where face-to-face interactions are no longer possible. Our results suggest that emphasizing shared identity and relying on technologies to facilitate new forms of interactions that were not available offline are critical to the migration of offline community to online settings.\",\"PeriodicalId\":93424,\"journal\":{\"name\":\"CSCW '20 Companion : conference companion publication of the 2020 Conference on Computer Supported Cooperative Work and Social Computing : October 17-21, 2020, Virtual Event, USA. Conference on Computer-Supported Cooperative Work and So...\",\"volume\":\"71 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-10-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"CSCW '20 Companion : conference companion publication of the 2020 Conference on Computer Supported Cooperative Work and Social Computing : October 17-21, 2020, Virtual Event, USA. Conference on Computer-Supported Cooperative Work and So...\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3406865.3418323\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"CSCW '20 Companion : conference companion publication of the 2020 Conference on Computer Supported Cooperative Work and Social Computing : October 17-21, 2020, Virtual Event, USA. Conference on Computer-Supported Cooperative Work and So...","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3406865.3418323","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Engaging Offline Communities Online Amid COVID-19: A Case Study of Independent Theaters
COVID-19 has been detrimental to small businesses like independent theaters that exist to engage with the public offline. Independent theaters across the US have temporarily closed their doors and turned to various technologies to increase their virtual presence and (re)connect with their communities online. We present an investigation into theaters' strategies of 1) attracting existing patrons, 2) encouraging commitment, and 3) fostering contribution in an unforeseen public health crisis where face-to-face interactions are no longer possible. Our results suggest that emphasizing shared identity and relying on technologies to facilitate new forms of interactions that were not available offline are critical to the migration of offline community to online settings.
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