基于监督学习技术的电信行业客户流失行为预测

Muhammad Ishtiaq Ali, A. Rehman, Shamaz Hafeez
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引用次数: 1

摘要

数据挖掘是一个广阔的领域,它涉及不同的分支,如统计学、数据库、机器学习和人工智能。在不同的领域可以访问不同的应用程序。客户流失是指客户不再需要与公司保持联系的行为。客户流失管理是客户管理中的一项重要工作。目前,各电信公司都在集中精力发掘高价值和潜在的流动客户,以扩大效益和市场份额。据了解,开发新客户比保持现有客户的成本更高。当前存在一个问题,即客户由于不明原因而离开组织。在我们的调查中,我们通过使用不同的数据挖掘方法来预测客户的流失行为。从长远来看,这将有助于分解客户的行为,并确定其是否为流失客户。我们利用Kaggle存储库提供的在线可访问数据集,对于客户行为的预测,我们使用了不同的算法,而我们使用Bagging算法达到了99.8%的准确率水平。
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Prediction of Churning Behavior of Customers in Telecom Sector Using Supervised Learning Techniques
Data mining is vast area that co-relates diverse branches i.e Statistics, Data Base, Machine learning and Artificial intelligence. Various applications are accessible in various areas. Churning of the Customer is the behavior when client never again needs to stay with his association with the company. Customer Churn Management is assuming essential job in client management. Nowadays different telecommunication companies are concentrating on distinguishing high esteemed and potential churning clients to expand benefit and share market. It is comprehended that making new clients are costlier than to holding existing client. There is a current issue that customer leave the organization because of obscure reasons. In our investigation, we predict churn behavior of the client by utilizing diverse data mining methods. It will in the long run help in breaking down client's behavior and characterize whether it is a churning client or not. We utilize online accessible data set available at Kaggle repository and for forecasting of Customer behavior we utilized different algorithms while we achieved 99.8% accuracy level using Bagging Algorithms.
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