基于非参数需求学习的协调定价与库存补充

Boxiao Chen, X. Chao, Hyun-Soo Ahn
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引用次数: 60

摘要

我们考虑一家公司(例如,零售商)在有限的规划范围内销售单一的不易腐烂的产品。每个时期的需求都是随机的、价格依赖的,未满足的需求被积压。在每个时期的开始,企业确定了自己的销售价格和库存补充数量,但既不知道销售价格对需求依赖的形式,也不知道先验需求不确定性的分布,因此必须根据历史需求数据进行定价和订货决策。我们提出了一种非参数数据驱动的策略,该策略可以动态学习需求,并同时应用学习到的信息来确定补充和定价决策。从某种意义上说,该策略将学习和行动结合在一起,即企业积极尝试定价和库存水平,以尽可能少的利润损失来收集需求信息。除了最优策略的收敛性外,我们还证明了后悔,即当企业拥有关于潜在需求的完整信息时,与最优解决方案相比的平均利润损失,随着规划视界的增加以最快的速度消失。
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Coordinating Pricing and Inventory Replenishment with Nonparametric Demand Learning
We consider a firm (e.g., retailer) selling a single nonperishable product over a finite-period planning horizon. Demand in each period is stochastic and price-dependent, and unsatisfied demands are backlogged. At the beginning of each period, the firm determines its selling price and inventory replenishment quantity, but it knows neither the form of demand dependency on selling price nor the distribution of demand uncertainty a priori, hence it has to make pricing and ordering decisions based on historical demand data. We propose a nonparametric data-driven policy that learns about the demand on the fly and, concurrently, applies learned information to determine replenishment and pricing decisions. The policy integrates learning and action in a sense that the firm actively experiments on pricing and inventory levels to collect demand information with the least possible profit loss. Besides convergence of optimal policies, we show that the regret, defined as the average profit loss compared with that of the optimal solution when the firm has complete information about the underlying demand, vanishes at the fastest possible rate as the planning horizon increases.
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