了解阿联酋商业智能工具的商业价值创造过程

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pacific Asia Journal of the Association for Information Systems Pub Date : 2019-09-18 DOI:10.17705/1pais.11304
Afrah Ahmed, S. M. Yusof, F. Oroumchian
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引用次数: 8

摘要

背景:在当今动态变化的业务环境中,组织不断努力提高其组织绩效,而商业智能(BI)的使用有助于这一过程。这就是为什么BI吸引了许多学者和实践者的注意的一个关键原因。大多数关于商业智能的研究都强调了它的重要性以及它促进决策的方式;然而,关于使用BI工具和应用程序如何使组织能够将花费在BI上的数百万美元投资转化为业务价值的研究却很有限。本研究通过评估阿联酋商业智能工具的商业价值创造过程,验证了“商业智能的商业价值”框架。方法:本实证研究的数据是通过对阿联酋各行各业的15名中层管理人员的访谈收集的,重点是BI工具和BI在其组织中的使用。结果表明,商业智能的业务价值创造过程是存在的,并分为三个子过程:商业智能转换过程、商业智能使用过程和商业智能竞争过程。结论:商业智能的使用已经成为组织有效竞争的必要条件。本研究的结果确定了阿联酋组织使用的各种BI工具。此外,结果强调了商业智能工具的业务价值创造过程,以及商业智能的有效使用如何提供信息优势,从而促进决策,并最终促进组织的财务和非财务利益。
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Understanding the Business Value Creation Process for Business Intelligence Tools in the UAE
Background: In today’s dynamically changing business environment, organizations are constantly striving to improve their organizational performance, and the use of business intelligence (BI) aids in this process. This is a key reason why BI has captured the attention of many academicians and practitioners. Most of the research on BI highlights its importance and the ways in which it facilitates decision-making; however, there is limited research on how the use of BI tools and applications benefits the organization by enabling it to convert the millions of dollars spent on BI investment into business value. This study validates the “business value of BI” framework by evaluating the business value creation process for BI tools in the UAE. Method: The data for this empirical study were collected via interviews with 15 middle managers from various industries in the UAE, with a focus on BI tools and the use of BI in their organizations. Results: The results show that a business value creation process for BI exists and that it is divided into three subprocesses: the BI conversion process, BI use process, and BI competitive process. Conclusions: The use of BI has become necessary for organizations to compete effectually. The results of this study identify the various BI tools that organizations in the UAE use. Furthermore, the results highlight the business value creation process of BI tools and how the effective use BI offers an information advantage that facilitates decision-making and eventually promotes financial and non-financial benefits for the organization.
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