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引用次数: 0
摘要
本文分析了阿根廷首都布宜诺斯艾利斯第一家百货公司A la Ciudad de Londres的广告语篇。这篇文章追溯了19世纪末期布宜诺斯艾利斯的主要特征:一个不断发展和多样化的国际化社会，一个主要由欧洲进口商品推动的全面发展的内部市场。在此背景下，我们观察和分析百货公司的现象，特别关注不同类型的广告，以及所采用的策略，以吸引客户和创造需求。
“Baratura y clase”. El discurso publicitario de la tienda A la Ciudad de Londres en la prensa gráfica. Buenos Aires hacia fines del siglo XIX
This article analyzes the advertising discourses of A la Ciudad de Londres, the first department store in Argentina´s capital, Buenos Aires. The article traces the main characteristics of late 19th century Buenos Aires: a cosmopolitan society that grew and diversified, with an internal market in full swing, propelled mainly by imported goods from Europe. In this context we observe and analyze the phenomenon of the department stores, focusing specifically in the different types of advertisements, and the strategies employed to attract clients and create needs.
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