{"title":"社交媒体营销策略对小企业的重要性","authors":"A. Popescu, A. Tulbure (Handaric)","doi":"10.31926/but.es.2022.15.64.2.4","DOIUrl":null,"url":null,"abstract":"Small businesses represent a consistent part of economies in general and their results can be improved by using marketing tools and channels efficiently and profitably. The paper aims to underline the importance of social media and social media marketing for small businesses as an effective and low-cost way to improve their overall performance. For this purpose, systematic research and analysis were performed using literature sources, studies, and online information.","PeriodicalId":53266,"journal":{"name":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","volume":"33 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The Importance of Social Media Marketing Strategies for Small Businesses\",\"authors\":\"A. Popescu, A. Tulbure (Handaric)\",\"doi\":\"10.31926/but.es.2022.15.64.2.4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Small businesses represent a consistent part of economies in general and their results can be improved by using marketing tools and channels efficiently and profitably. The paper aims to underline the importance of social media and social media marketing for small businesses as an effective and low-cost way to improve their overall performance. For this purpose, systematic research and analysis were performed using literature sources, studies, and online information.\",\"PeriodicalId\":53266,\"journal\":{\"name\":\"Bulletin of the Transilvania University of Brasov Series V Economic Sciences\",\"volume\":\"33 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Bulletin of the Transilvania University of Brasov Series V Economic Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31926/but.es.2022.15.64.2.4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Bulletin of the Transilvania University of Brasov Series V Economic Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31926/but.es.2022.15.64.2.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Importance of Social Media Marketing Strategies for Small Businesses
Small businesses represent a consistent part of economies in general and their results can be improved by using marketing tools and channels efficiently and profitably. The paper aims to underline the importance of social media and social media marketing for small businesses as an effective and low-cost way to improve their overall performance. For this purpose, systematic research and analysis were performed using literature sources, studies, and online information.
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