Muslim Students’ Level of Knowledge of Halal Label, Hygiene, Preference and Buying Intention in Faculty of Health Sciences, Universitas Jenderal Soedirman

Objective: Indonesian Muslims’ awareness of choosing halal food is considered low, while halal products are deemed healthier, more hygiene and more delicious . Some related factors need to be studied for improvement of knowledge level which may lead to Muslims’ halal awareness, particularly among college students . This research aimed to examine the relationship of the level of knowledge of halal label, hygiene and preference withpackaged food among the students of Unsoed Purwokerto. Method: The research employed an observational analysis and took 288 students from thefaculty of Health Sciences, Unsoed as the respondents using a purposive sampling technique. Obtained through questionnaire, the data were about the level of knowledge of halal label, hygiene, food preferenceand buying intention of packaged food . The data were analyzed by employing chi square test and SPSS program. Result: The research result showed that 80.5% students have medium level of knowledge of halal label. The level of knowledge of halal label is significantly correlated with students’ intention to buy packaged food (p = 0.021). In addition, there is correlation ofhygiene and preference with students ’ intention to buy packaged food (p = 0.000). Conclusion: Halal labeled packaged food buying intention is significantly correlated with the level of awareness of halal label, hygieneand preference. However, the awareness of halal label is still at middle level, thus it needs the Government’s sustainable nutritional and health promotion.