Birds of a feather?: Lessons on U.S. cultural diplomacy from Walt Disney during the Good Neighbor Policy

ABSTRACT The Franklin Delano Roosevelt administration sought to improve relations between with Latin America and strengthen the Inter-American system through the Good Neighbor Policy. In 1940, to combat the spread of Axis influence, the Roosevelt administration formed the Office of the Coordinator of Inter-American Affairs (CIAA). Tasked with improving perceptions of the United States in Latin America and of Latin America in the United States, the CIAA worked closely with U.S. organizations and businesses to achieve these ends. One frequently cited success story of this period was sending Walt Disney to South America and its resulting films. This paper places the role of the CIAA and Walt Disney Studios within the broader strategic context of the Good Neighbor Policy. In addition, this paper attempts to glean lessons from the CIAA-Disney partnership that epitomize best practices and potential pitfalls in U.S.-Latin American Cultural Diplomacy.