专利拍卖和竞标联盟:组织俱乐部商品的销售

John Asker, Mariagiovanna Baccara, SangMok Lee
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摘要

据观察,专利拍卖商允许买家联盟联合竞标。这些拍卖与标准拍卖的区别在于,这些专利在消费方面是非竞争性的,但仍然是排他性的——也就是说,它们是俱乐部商品。这影响了联合投标对拍卖业绩的影响。我们研究了竞标者联盟对二次价格(或等价的,上升价格)拍卖的影响。虽然联盟的形成本身可以使卖方受益,但我们表明,稳定的联盟往往由过大的联盟组成,这对拍卖收入和社会福利都是不利的。我们证明了限制允许的联盟规模可以提高效率并给卖方带来好处。最后,我们比较了专利拍卖和多许可证拍卖产生的收入,我们发现后者在许多环境中都更优越。
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Patent Auctions and Bidding Coalitions: Structuring the Sale of Club Goods
Auctioneers of patents are observed to allow joint bidding by coalitions of buyers. These auctions are distinguished from standard ones by the patents being non-rivalrous, but still excludable, in consumption--that is, they are club goods. This affects the way coalitional bidding impacts auction performance. We study the implications of coalitions of bidders on second-price (or equivalently, ascending-price) auctions. Although the formation of coalitions per se can benefit the seller, we show that stable coalition profiles tend to consist of excessively large coalitions, to the detriment of both auction revenue and social welfare. We show that limiting the permitted coalition size increases efficiency and confers benefits on the seller. Lastly, we compare the revenues generated by patent auctions and multi-license auctions, and we find that the latter are superior in a large class of environments.
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