Youtuber的可信度:Hobby的Makan慈善视频分析研究

Nurhablisyah Nurhablisyah, A. Jahar, Hamka Hasan
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引用次数: 0

摘要

. 本研究旨在分析一位youtube用户的慈善信誉视频,该视频由Hobby Makan频道上传。研究的方法是对信源可信度进行内容分析。传播者的可信度是通过可信赖性、吸引力和发送信息的专业知识来表示的。这些指标通过观众在评论框中写下的评论来显示。这段拍摄于疫情时期的视频,到2020年已经达到540万,正面评论超过1.3万。这段视频讲述了埃文在一个下雨天的午夜,叫了一个网络司机给他买吃的。司机来了之后,埃文给了他一些钱和食物。如果视频中的慈善行为是由一个可靠的来源带来的,那么观众就会欣赏它,并提高频道的声誉。
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Youtuber’s Credibility: Analysis Study of Hobby’s Makan Philanthropy‘s Video
. The research aims to analyze a YouTuber’s Credibility of Philanthropy video which is being uploaded by Hobby Makan Channel. The method of the research is a content analysis of the source's credibility. The communicator’s credibility was indicated by trustworthiness, attractiveness, and expertise in sending the message. These indicators were shown through comments written by the viewers in the comment box. The Video “Ojol Ini Gak Perduli Hujan, Ternyata Dia Pake Motor Yg Rusak “ was shot in the pandemic era, in 2020 has reached 5,4 million and more than 13.000 positive comments. The video tells about Evan, who ordered an online driver to buy him food in the middle of rainy midnight. After the driver came, Evan gave him some money and the food. If the philanthropy’s actions in the video were brought by a credible source then the audience would appreciate it and raise the reputation of the channel.
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