{"title":"在双边市场中发展数字平台的网络效应——NfX建设指南","authors":"Nedo Bartels, Anna Schmitt","doi":"10.1016/j.digbus.2022.100044","DOIUrl":null,"url":null,"abstract":"<div><h3>Context</h3><p>What do Uber Ride, Airbnb Lodging, and eBay Marketplace have in common? All three platform business models generate extensive network effects (NfX) between providers and consumers. Network effects are the magic force that turns a single taxi service agency into a provider for an entire mobility market.</p></div><div><h3>Objective</h3><p>The goal of this paper is to present an approach, namely the <em>NfX Construction Guide</em>, that enables the design of virtuous circles of network effects in two-sided markets for platform business models.</p></div><div><h3>Method</h3><p>The research design we used to develop the NfX Construction Guide is inspired by action research and follows a technical action research method, by exploring the guide's applicability in a real-world project of a digital platform for smart rural areas.</p></div><div><h3>Contribution</h3><p>The contribution of this paper is an approach, validated with ecosystem experts, that enables practitioners to design virtuous cycles of network effects for platform business models. Our results are summarized in reflective learnings about the applicability of the proposed approach.</p></div>","PeriodicalId":100376,"journal":{"name":"Digital Business","volume":"2 2","pages":"Article 100044"},"PeriodicalIF":0.0000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666954422000242/pdfft?md5=670be1bd09eee60a9561740a18f0af1f&pid=1-s2.0-S2666954422000242-main.pdf","citationCount":"1","resultStr":"{\"title\":\"Developing network effects for digital platforms in two-sided markets – The NfX construction guide\",\"authors\":\"Nedo Bartels, Anna Schmitt\",\"doi\":\"10.1016/j.digbus.2022.100044\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><h3>Context</h3><p>What do Uber Ride, Airbnb Lodging, and eBay Marketplace have in common? All three platform business models generate extensive network effects (NfX) between providers and consumers. Network effects are the magic force that turns a single taxi service agency into a provider for an entire mobility market.</p></div><div><h3>Objective</h3><p>The goal of this paper is to present an approach, namely the <em>NfX Construction Guide</em>, that enables the design of virtuous circles of network effects in two-sided markets for platform business models.</p></div><div><h3>Method</h3><p>The research design we used to develop the NfX Construction Guide is inspired by action research and follows a technical action research method, by exploring the guide's applicability in a real-world project of a digital platform for smart rural areas.</p></div><div><h3>Contribution</h3><p>The contribution of this paper is an approach, validated with ecosystem experts, that enables practitioners to design virtuous cycles of network effects for platform business models. Our results are summarized in reflective learnings about the applicability of the proposed approach.</p></div>\",\"PeriodicalId\":100376,\"journal\":{\"name\":\"Digital Business\",\"volume\":\"2 2\",\"pages\":\"Article 100044\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S2666954422000242/pdfft?md5=670be1bd09eee60a9561740a18f0af1f&pid=1-s2.0-S2666954422000242-main.pdf\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Digital Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2666954422000242\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Digital Business","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2666954422000242","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Developing network effects for digital platforms in two-sided markets – The NfX construction guide
Context
What do Uber Ride, Airbnb Lodging, and eBay Marketplace have in common? All three platform business models generate extensive network effects (NfX) between providers and consumers. Network effects are the magic force that turns a single taxi service agency into a provider for an entire mobility market.
Objective
The goal of this paper is to present an approach, namely the NfX Construction Guide, that enables the design of virtuous circles of network effects in two-sided markets for platform business models.
Method
The research design we used to develop the NfX Construction Guide is inspired by action research and follows a technical action research method, by exploring the guide's applicability in a real-world project of a digital platform for smart rural areas.
Contribution
The contribution of this paper is an approach, validated with ecosystem experts, that enables practitioners to design virtuous cycles of network effects for platform business models. Our results are summarized in reflective learnings about the applicability of the proposed approach.
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