Responsible Innovation and Sustainable Competitive Advantage: A Moderated Mediation Model

This study investigates the impact of Shared Vision (SV) on Responsible Innovation (RI) and Sustainable Competitive Advantage (SCA). Moreover, the level of education is used as a moderator between SV and RI. RI is the process of taking into account the potential ethical, social, and environmental impacts of new technologies and innovations and making sure they are developed and used in a way that is beneficial to society. This can include considering how new products and services will affect different groups of people, and taking steps to mitigate any negative impacts they may have. It also involves engaging with stakeholders and considering their perspectives in the innovation process. SEM technique was used, and data were collected from 1018 respondents from the manufacturing sector. The results explain that SV is significantly related to RI, and RI determines SCA. Furthermore, the level of education moderates the relationship between SV and RI. Moreover, this study provides the general public and various policyholders with an overview of the various levels to which manufacturing SMEs are embracing RI.