从清真的角度认识购买行为:一个建议的框架

International Journal of Applied Science and Engineering Research Pub Date : 2022-01-01 DOI:10.56293/ijasr.2022.5475

Maria Imelda Novita Susiang, Masydzulhak Djamil, Ahmad Badawi Saluy, Indra Siswanti

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引用次数: 0

摘要

本研究旨在建立一个研究框架，考察清真标签、产品质量和价格感知对消费者在雅加达东PGC Solaria餐厅购买决策的关系。本研究的人群都是在过去三个月内购买过Solaria PGC的消费者。抽样技术使用非概率抽样技术。对于数据分析将使用SEM-PLS 3.2版本。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Recognizing Purchasing Behavior in the Perspective of Halal: A Proposed Framework

This study aims to build a research framework examining the relationship between halal labels, product quality, and price perceptions on consumer purchasing decisions at the Solaria restaurant in PGC East Jakarta. The population in this study were all Solaria PGC consumers who had made purchases within the last three months. The sampling technique uses a non-probability sampling technique. For data analysis will use SEM-PLS version 3.2.

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International Journal of Applied Science and Engineering Research

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