Assessing the Social Media Landscape in Sport: Evaluating the Present and Identifying Future Opportunities

This article introduces a special issue of the International Journal of Sport Communication containing insightful commentaries by distinguished scholars in social media scholarship in sports studies. By inviting 25 scholars in the field, who contributed a total of 16 scholarly commentaries, the issue benefits from their extensive knowledge of the interplay between social media and sport. The scholarly commentaries address current trends, critique methods, challenge theories, and propose fresh approaches to understanding the impact of social media in sport. These scholars offer unique perspectives, innovative methodologies, and engaging writing that caters to a diverse readership. The articles provide valuable critiques; shed light on critical issues, controversies, and gaps in knowledge; and identify future directions for sport and social media scholarship to traverse. Importantly, the diverse perspectives presented in this issue stimulate academic dialogue and foster productive discussions within the field of social media in sport studies.