The Impact of Corporate Social Responsibility (CSR) and Green Investments on Sustainable Performance: The Mediating Role of Firm Financial Performance

Several academics have looked at the current and future paths of sustainable development through the lens of green investment and corporate social responsibility (CSR) investment. Few people have looked into the links between green investments, CSR investments, and long-term success. Most of these studies have been about how CSR affects a company's bottom line. Sustainable performance is founded on triple- bottom-line thinking, also known as the people-planet-profit axis. 130 manufacturing companies that have been registered on the Pakistan Stock Exchange between 2019 & 2021 made up the sample for this study. The analysis reveals that investments in CSR (corporate social responsibility) and environmental preservation boost financial and long-term sustainability. On the other hand, financial performance doesn't change much when it comes to sustainable performance. Additionally, the impact of green investments on sustainable performance is mediated by financial performance. However, CSR investment cannot be mediated by financial success