帖子与互动的实证分析:以澳大利亚政府Facebook页面为例

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pacific Asia Journal of the Association for Information Systems Pub Date : 2016-12-31 DOI:10.17705/1PAIS.08405
L. Alam
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引用次数: 7

摘要

过去五年左右,有关政府使用Facebook和公民参与的研究有所增加;然而,缺乏实证研究来确定机构和受众在政府FB页面上的参与程度。职能重点不同的机构是否以不同的方式参与FB的问题仍未得到解答。基于对超过147个联邦政府FB页面的大规模世界首例实证分析,本文展示了对三年(2013-2016年)不同类型机构(即运营、政策、监管和专家)在政府职位和公民互动方面的在线参与的见解。初步调查结果显示,facebook页面作为分享和交流的平台,吸引了代理商和受众的参与。然而,各机构之间在受众和机构参与方面存在差异,相对于后活动和互动。这些发现对联邦政府机构具有启示意义,无论是从基准制定还是能力建设的角度来看。
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Empirical Analysis of Posts and Interactions: A case of Australian Government Facebook Pages
Research on government use of Facebook (FB) and citizen engagement has increased in the last five years or so; however there is a scarcity of empirical research that identify the extent of agency and audience engagement on government FB pages. Questions still remains unanswered if agencies with dissimilar functional focus engage differently in FB. Based on a large-scale world-first empirical analysis of over 147 federal government FB pages, this article presents insights on online participation in terms of government posts and citizen interactions observed over three years (2013-2016) across different types of agencies (i.e. operational, policy, regulatory and specialist). Preliminary findings show convincing agency and audience engagement on FB pages as a platform for sharing and communicating. However there are differences among the agencies in terms of audience and agency engagement relative to post activity and interactions. The findings have implications for federal government agencies, both from benchmarking and capability building perspectives.
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