Coupling and Coordinated Development of Agriculture and Tourism in Anyang City under the Background of Rural Revitalization

The 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization, demanding that the development of agriculture and rural areas should be given priority, and rural revitalization should be promoted in an all-round way. This has brought new opportunities and hopes for rural development. All parts of Anyang City are also actively implementing the policy of the rural revitalization strategy, speeding up the industrialization of agriculture, adjusting the rural industrial structure, and constantly exploring the industrial model to revitalize the rural economy. The tourism industry in Anyang has developed rapidly in recent years and has become a strong driving force for regional economic development. In the context of the rural revitalization strategy, the coordinated development of the coupling of agriculture and tourism has pointed out the direction for the revitalization of the rural economy. 1. Overview of Agricultural Development in Anyang City Anyang City is located in the transition zone from the Taihang Mountains to the North China Plain. The land is fertile, rich in grain, cotton, oil, vegetables and other food crops. In 2019, the grain planting area was 8.489 million mu, the total grain output was 3.761 million tons, and the agricultural added value was as high as 19.8 billion yuan. The main food crops are wheat, corn, soybeans, peanuts, etc. Neihuang County, Tangyin County, and Anyang County are the main farming areas. Since 2009, Anyang City has continuously increased its support for the development of agricultural industrialization, and has listed the development of agricultural industrialization as one of the city's five key projects, and the development of agricultural industrialization has a good momentum of development. As of 2019, the city's leading agricultural industrialization enterprises have grown from less than 100 to 408, with sales revenue reaching 14.5 billion yuan. With the International Journal of Multimedia Computing 30 development of leading enterprises in agricultural industrialization, the development of related small and medium-sized enterprises has led to the clustering development of relevant small and medium-sized enterprises, and the effects of agricultural economies of scale have gradually emerged, and the development of agricultural industrialization in Anyang has reached a new level. Although Anyang City has made great efforts to promote high-quality agricultural development in recent years, the agricultural economic situation is stable. However, with the needs of regional economic development in Anyang City, construction land for road expansion, afforestation, industrial clusters, real estate projects and other construction land occupy a large amount of agricultural land, resulting in a continuous decrease in the area of arable land and the sown area of agricultural products. In recent years, the needs of urban economic construction and development have promoted the urbanization of Anyang City. The urbanization rate of the city has increased from 38.60% in 2010 to 53.25% in 2019. The reason for the increase in urbanization rate is population migration. On the one hand, due to the expansion of urban construction, some rural areas on the fringe of cities have been included in the urban map, and farmers have lost their cultivated land; On the other hand, the price of agricultural materials and labor costs have been rising year by year. Compared with agricultural production, the wages of enterprises around the urban area are more attractive. Figure 1. The per capita disposable income of residents in Anyang City (Unit: Yuan) As shown in Figure 1, from 2010 to 2019, while the per capita disposable income of both urban and rural residents in Anyang City has shown an upward trend, the gap between the two has also gradually expanded and is also on an upward trend. Increasing the income gap between urban residents and rural residents to make the wishes of farmers engaged in agricultural production has declined. The root cause is engaged in agricultural production economic efficiency requires further improvement. Therefore, the integration of agriculture and industries, and seek common development path, to enhance the economic efficiency of agriculture, promotion of rural revitalization strategy is imperative. 2. Overview of Tourism Development in Anyang City Anyang City has rich historical and cultural tourism resources. There are 2 state-level cultural relics protection units, 36 provincial-level cultural relics protection units, and more than 200 city and county-level cultural relics protection units. There are the world’s largest Oracle archives and Simuwuding; China’s first female general, 0.0