{"title":"大流行后零售营销行业卷土重来","authors":"Stephanie Austin-Campbell","doi":"10.2139/ssrn.3895331","DOIUrl":null,"url":null,"abstract":"The retail industry has had a topsy-turvy journey in the past decade. Shoppers have developed a fondness for online shopping and two-day shipping, and this has caused a serious downfall to many retail stores already. Add to that, the global pandemic that encapsulated the entire world for a little over a year, and many retail businesses, that were already in trouble, were never able to recover from the devastation.","PeriodicalId":11837,"journal":{"name":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","volume":"45 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Retail Marketing Industry Comeback Post Pandemic\",\"authors\":\"Stephanie Austin-Campbell\",\"doi\":\"10.2139/ssrn.3895331\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The retail industry has had a topsy-turvy journey in the past decade. Shoppers have developed a fondness for online shopping and two-day shipping, and this has caused a serious downfall to many retail stores already. Add to that, the global pandemic that encapsulated the entire world for a little over a year, and many retail businesses, that were already in trouble, were never able to recover from the devastation.\",\"PeriodicalId\":11837,\"journal\":{\"name\":\"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)\",\"volume\":\"45 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-07-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3895331\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3895331","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The retail industry has had a topsy-turvy journey in the past decade. Shoppers have developed a fondness for online shopping and two-day shipping, and this has caused a serious downfall to many retail stores already. Add to that, the global pandemic that encapsulated the entire world for a little over a year, and many retail businesses, that were already in trouble, were never able to recover from the devastation.
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