{"title":"研发与广告对企业市场价值的影响:来自印度企业的证据","authors":"Jai Kamal, S. Singh","doi":"10.1177/09722629231180419","DOIUrl":null,"url":null,"abstract":"A strand of literature on Innovation suggests that discretionary expenses, such as research and development (R&D), and advertisement expenses have mixed effects on the value of the firm. To provide recent evidence from a developing country context, specifically the Indian context, this article explores the relationship between discretionary expenses and the value of a firm. With the help of the Centre for Monitoring Indian Economy prowess database for 680 Indian firms belonging to 41 industries over a 15-year period covering 5,171 firm years, we find that both R&D and Advertisement Expenditure have a positive effect on the market value of a firm. Our results suggest that the effect of R&D on the value of firms is more in smaller and younger firms when compared to large and mature firms, respectively. We also find that the return to R&D investment is more in non-manufacturing firms. JEL Codes: G10, L2, O31, O32","PeriodicalId":44860,"journal":{"name":"Vision-The Journal of Business Perspective","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Effect of R&D and Advertisement on the Market Value of Firm: Evidences from Indian Firms\",\"authors\":\"Jai Kamal, S. Singh\",\"doi\":\"10.1177/09722629231180419\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"A strand of literature on Innovation suggests that discretionary expenses, such as research and development (R&D), and advertisement expenses have mixed effects on the value of the firm. To provide recent evidence from a developing country context, specifically the Indian context, this article explores the relationship between discretionary expenses and the value of a firm. With the help of the Centre for Monitoring Indian Economy prowess database for 680 Indian firms belonging to 41 industries over a 15-year period covering 5,171 firm years, we find that both R&D and Advertisement Expenditure have a positive effect on the market value of a firm. Our results suggest that the effect of R&D on the value of firms is more in smaller and younger firms when compared to large and mature firms, respectively. We also find that the return to R&D investment is more in non-manufacturing firms. JEL Codes: G10, L2, O31, O32\",\"PeriodicalId\":44860,\"journal\":{\"name\":\"Vision-The Journal of Business Perspective\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2023-08-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Vision-The Journal of Business Perspective\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/09722629231180419\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vision-The Journal of Business Perspective","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09722629231180419","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Effect of R&D and Advertisement on the Market Value of Firm: Evidences from Indian Firms
A strand of literature on Innovation suggests that discretionary expenses, such as research and development (R&D), and advertisement expenses have mixed effects on the value of the firm. To provide recent evidence from a developing country context, specifically the Indian context, this article explores the relationship between discretionary expenses and the value of a firm. With the help of the Centre for Monitoring Indian Economy prowess database for 680 Indian firms belonging to 41 industries over a 15-year period covering 5,171 firm years, we find that both R&D and Advertisement Expenditure have a positive effect on the market value of a firm. Our results suggest that the effect of R&D on the value of firms is more in smaller and younger firms when compared to large and mature firms, respectively. We also find that the return to R&D investment is more in non-manufacturing firms. JEL Codes: G10, L2, O31, O32
期刊介绍：
Vision-The Journal of Business Perspective is a quarterly peer-reviewed journal of the Management Development Institute, Gurgaon, India published by SAGE Publications. This journal contains papers in all functional areas of management, including economic and business environment. The journal is premised on creating influence on the academic as well as corporate thinkers. Vision-The Journal of Business Perspective is published in March, June, September and December every year. Its targeted readers are researchers, academics involved in research, and corporates with excellent professional backgrounds from India and other parts of the globe. Its contents have been often used as supportive course materials by the academics and corporate professionals. The journal has been providing opportunity for discussion and exchange of ideas across the widest spectrum of scholarly opinions to promote theoretical, empirical and comparative research on problems confronting the business world. Most of the contributors to this journal range from the outstanding and the well published to the upcoming young academics and corporate functionaries. The journal publishes theoretical as well as applied research works.
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