{"title":"JMGO品牌的设计驱动创新","authors":"Xi Zhang, Taesun Kim","doi":"10.1111/drev.12316","DOIUrl":null,"url":null,"abstract":"<p>Consumers are emphasizing “feeling and experience” during use, shifting in their demands from functional to emotional.</p><p>A technology-driven projection company with a shrinking market turned itself around through design-driven innovation to perfect the user experience.</p>","PeriodicalId":87242,"journal":{"name":"Design management review","volume":"33 3","pages":"44-50"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Design-Driven Innovation with the JMGO Brand\",\"authors\":\"Xi Zhang, Taesun Kim\",\"doi\":\"10.1111/drev.12316\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Consumers are emphasizing “feeling and experience” during use, shifting in their demands from functional to emotional.</p><p>A technology-driven projection company with a shrinking market turned itself around through design-driven innovation to perfect the user experience.</p>\",\"PeriodicalId\":87242,\"journal\":{\"name\":\"Design management review\",\"volume\":\"33 3\",\"pages\":\"44-50\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-08-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Design management review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1111/drev.12316\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Design management review","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/drev.12316","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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