Analysis of Policy-Induced Technology Competition and Innovation in A-Segment Vehicles

: The research analyzed a technological innovation case in which a policy-induced business environment caused technology competition among automakers. In Korea, two major companies began competing for a dominant share of the A-segment vehicles market via proactive R&D when government policy allowed more car types to be included in the A-segment category. This article examines such a policy-induced technology competition phenomenon by employing an empirical data analysis method and detailed case study. This research contributes to gaining further insight into the management of the innovation with respect to environmentally friendly technologies such as electric cars. We propose the framework of Policy-Induced Technology Competition (PITC) as an appropriate basis for prompting the technology-policy interplay induced within the South Korean automobile market with the aim of promoting a sustainable shift through the industry race for green innovation. The methodology comprises an embedded case study, STATA, SAS