A Study on the Export Strategy of Organic Food Industry to China : Focus on Counterstrategy against Non-Tariff Measure

Purpose : The purpose of this study is to suggest strategies and solutions for entering China in the non-tariff sectors of the organic food industry Research design, data, methodology : This study analyzed the literature review and non-tariff measures of organic food in China, and analyzed the export cost by actually interviewing the exporting companies to derive the economic effect of non-tariff measures Results : First, it is a counterstrategy against consumption trends after COVID-19 Second, it is a counterstrategy by strengthening food safety regulations in China Third, it is a strategy to utilize the export insurance of agricultural and marine products by the Korea Trade Insurance Corporation Fourth, it is to enter China through the use of government-funded projects and collaboration with the food industry Fifth, it is a strategy to implement export cost management In addition, in order to overcome the non-tariff measures at the government level, we proposed to expand and support the AEO MRA system in the customs sector, expand the MOU between Korea and China regarding the organic certification system, and propose international standardization of domestic licensing systems and technical conditions Conclusions : As a result, export companies must monitor consumption trends and food safety regulations in China and utilize government-funded projects In addition, since the cost of non-tariff measures decreases with the number of exports and the amount of exports, export cost management is very important