质量管理与营销能力协同作用对产品创新的影响:概念框架的提出

International Journal of Innovation and Applied Studies Pub Date : 2016-06-30 DOI:10.2139/ssrn.2814959

Younès El Manzani, Mohamed Larbi Sidmou, J. Cegarra

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引用次数: 1

摘要

在创新的背景下，试图探索质量管理与营销之间协同作用的研究很少。本文的主要目的是从理论上帮助理解质量管理(ISO 9001)和营销能力之间的协同交换，以提高产品创新的绩效。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework

In the context of innovation, research that has attempted to explore the synergy between quality management and marketing are few. The main objective of this paper is to theoretically contribute in the understanding of the synergistic exchange between the quality management (ISO 9001) and marketing capabilities to improve the performance of product innovation.

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International Journal of Innovation and Applied Studies

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