平衡汽车共享系统的竞争性取货定向问题

Layla Martin, S. Minner, Diogo Poças, Andreas S. Schulz
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引用次数: 6

摘要

目前,单向共享汽车运营商之间的竞争正在加剧。机队搬迁作为补偿需求不平衡的一种手段,在利润率较低的企业中构成了一个主要的成本因素。到目前为止,现有的决策支持模型在重新平衡机队以获得更好的可用性时忽略了竞争对手的方面。针对不同商业模式下具有多个(竞争)运营商的取货和送货定向问题,提出了混合整数线性规划公式。基于拥堵博弈的结果,导出了单位需求站点、同质收益和冷漠客户约束下的竞争性取货问题的结构解的性质,包括均衡的存在性和由于竞争造成的损失的边界。提出了两种求解现实生活中纳什均衡的算法。我们可以在最一般的情况下找到均衡;另一种只有在博弈可以表示为拥堵博弈时才适用,即在同质收益、单位需求站和冷漠客户的限制下。在一项数值研究中,我们比较了汽车共享业务的不同商业模式,包括运营商之间的合并和将业务外包给共同服务提供商(合作)。通过明确纳入竞争对手的决策,实现毛利润的提高是实质性的,竞争的存在降低了所有运营商的毛利润(与合并相比)。使用德国慕尼黑的案例研究,我们将考虑竞争所产生的毛利润收益量化为约35%(超过假设没有竞争)和12%(超过假设竞争对手无处不在),而竞争造成的损失约为10%。
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The Competitive Pickup and Delivery Orienteering Problem for Balancing Car-Sharing Systems
Competition between one-way car-sharing operators is currently increasing. Fleet relocation as a means to compensate demand imbalances constitutes a major cost factor in a business with low profit margins. Existing decision support models have so far ignored the aspect of a competitor when the fleet is rebalanced for better availability. We present mixed-integer linear programming formulations for a pickup and delivery orienteering problem under different business models with multiple (competing) operators. Structural solution properties, including existence of equilibria and bounds on losses as a result of competition, of the competitive pickup and delivery problem under the restrictions of unit-demand stations, homogeneous payoffs, and indifferent customers based on results for congestion games are derived. Two algorithms to find a Nash equilibrium for real-life instances are proposed. One can find equilibria in the most general case; the other can only be applied if the game can be represented as a congestion game, that is, under the restrictions of homogeneous payoffs, unit-demand stations, and indifferent customers. In a numerical study, we compare different business models for car-sharing operations, including a merger between operators and outsourcing relocation operations to a common service provider (coopetition). Gross profit improvements achieved by explicitly incorporating competitor decisions are substantial, and the presence of competition decreases gross profits for all operators (compared with a merger). Using a Munich, Germany, case study, we quantify the gross profit gains resulting from considering competition as approximately 35% (over assuming absence of competition) and 12% (over assuming that the competitor is omnipresence) and the losses because of the presence of competition to be approximately 10%.
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