New kids on the block

The ongoing push to develop NFC and other contactless products and services has seen major companies commit to the technology. All the big names such as Nokia, Vodafone, O2, Gemalto and NXP continue to feature heavily in the list of those that have invested in developing technologies, solutions and services. But this technology isn't just for the ‘big boys'. As this year's WIMA show in Monte Carlo highlighted, NFC also offers opportunities for young and dynamic start-ups to make their mark. We speak to four new businesses that demonstrated their wares at the event and find out what the market is like for enterprises looking for start-up funding.