Art et modernisation dans la presse carioca des années 1960: la mode dans les pages du Correio da Manhã et du Jornal do Brasil

In the early 1960s, one can register, internationally, a growth in the population of modern artists and an expansion of the limits of the art world, whose works were marked by the visual perception of everyday life and art objects aligned to universes little explored until then. In Brazil, a country in the process of modernization and expansion of the consumer society, some precariousness in the industry and in the market were responsible for an unprecedented role of artists in the implementation and modernization of new sectors, such as fashion and the press. Thisarticle examines the contribution of artists and intellectuals in the construction of these sectors in Rio de Janeiro. The carioca press played a prominent role in the dissemination and legitimation of the products and effects of these actions.