新产品开发中的资历、沟通和表现

Pilar Fernández Ferrín , Belén Bande Vilela , Oihana Valmaseda Andia
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摘要

本研究论文的目的是提供一个更深入的了解从创新型西班牙公司的样本管理人员的服务期限和他们的行为对解决问题,信息和认知过程之间的关系。对来自不同部门的136名管理人员的调查结果与先前的研究一致,并警告说,服务时间长短对管理人员应对变化的能力和忽视问题或冲突而不是认真处理问题或冲突的倾向有长期影响。具体来说,随着服务年限的增加,管理者注意到:(i)客户偏好的变化较少;(ii)技术进步带来的机会减少;(三)更难预测竞争对手即将推出的产品改进。
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Antigüedad en el puesto, comunicación y rendimiento en el desarrollo de nuevos productos

This research paper is intended to provide a greater insight into the relationship between the length of service of managers from a sample of innovative Spanish companies and their behaviour towards problem solving, information and cognitive processes. The results obtained from 136 managers from various departments are in line with prior studies and warn of the long-term effects of length of service on managerial ability to respond to change and tendency to overlook problems or conflict as opposed to attentively dealing with them. Specifically, as length of service increases, managers notice: (i) less changes in customer preferences; (ii) less opportunities arising from advances in technology; and (iii) more difficulties in predicting their competitors’ upcoming product improvements.

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