部门类型在公共管理者对社交媒体使用态度中的作用

Xiaoheng Wang, Allyson L. Holbrook, Mary K. Feeney
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引用次数: 0

摘要

社会媒体技术已被政府广泛采用,以增加公民参与、促进开放和扩展服务。以往的研究发现,公共管理者的态度是社会媒体采用和成功实施的重要预测因素。管理者的态度可能因部门类型的组织结构、职能和运作的不同而有所不同,也可能因部门在关键维度上的不同而有所不同。本研究探讨了以下问题:(1)部门类型是否显著预测公共管理者对社交媒体的态度;(2)部门类型是否调节了以往研究中发现的管理者对社交媒体态度的预测因子的作用;(3)以往研究中发现的管理者对社交媒体态度的预测因子是否介导了不同类型部门之间的态度差异。利用2014年美国全国城市政府技术网络调查收集的数据,我们发现部门类型是管理者对社交媒体使用态度的重要预测因子。对社交媒体使用态度的其他预测因素的影响不受部门类型的影响。相反,无论部门类型如何,这些预测因素都具有相似的效果。与组织特征和文化相关的一些变量(例如,社交媒体的使用、创新性和电子服务的使用)有助于解释不同部门管理者态度之间的差异。我们的研究结果对于制定针对管理人员对使用社交媒体的消极态度的策略具有重要意义,从而消除了成功实施技术的障碍之一。
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The Role of Department Type in Public Managers’ Attitudes Toward Social Media Use
Social media technologies have been widely adopted by governments to increase civic engagement, promote openness, and extend services. Previous research finds that public managers’ attitudes are important predictors of social media adoption and successful implementation. Managers’ attitudes may vary due to different organizational structures, functions, and operations based on department type or because departments vary along with key dimensions. This research investigates the following questions: (1) Does department type significantly predict public managers’ attitudes toward social media, (2) does department type moderate the effect of predictors of managers’ attitudes toward social media found in previous research, and (3) do the predictors of managers’ attitudes toward social media found in previous research mediate attitude differences observed across different kinds of departments. Using data collected from a 2014 national web survey in the United States on technology in city government, we find department type is an important predictor of managers’ attitudes toward social media use. The effects of other predictors of attitudes toward social media use were not moderated by department type. Instead, those predictors had similar effects regardless of department type. Some of the variables related to organizational characteristics and culture (e.g., social media use, innovativeness, and use of e-services) helped to explain differences between the attitudes of managers from different departments. Our findings are important for developing strategies to target managers’ negative attitudes toward using social media, thus removing one of the barriers to successful technology implementation.
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