2019冠状病毒病对旅游业的地域影响。西班牙农村发展的机遇

B. Benítez‐Aurioles
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引用次数: 0

摘要

我们有兴趣了解大流行期间农村地区的旅游需求如何变化,这是合理的,因为旅游业可以在缓解人口稀少地区所面临的问题方面发挥作用。其目的是在可靠的统计基础上确定农村旅游需求最近演变的特点。西班牙的情况一方面表明,在大流行病期间,乡村旅游比城市旅游具有更有利的动态。另一方面,有证据证实,在2020年7月、8月和9月以及2021年,当一些试图遏制病毒传播的措施放松时,由于居民的冲动,乡村旅游需求达到了历史水平,他们在很大程度上将旅游需求导向了自己的地区。因此,有机会在旅游业的基础上实现可持续的农村发展,办法是在私人领域执行战略,建立对需求的忠诚,在公共领域执行战略,改善可达性,并由自治区本身,特别是针对其居民开展宣传活动。©2022,雪松。版权所有。
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Territorial Impact of COVID-19 on Tourism. An Opportunity for Rural Development in Spain
The interest in knowing how tourism demand has behaved in rural areas during the pandemic is justified by the role that tourism can play in mitigating the problems suffered by sparsely populated areas. The objective is to identify, on solid statistical basis, the features that have characterized the recent evolution of the demand for rural tourism. The Spanish case suggests, on the one hand, that rural tourism has had a more favourable dynamic than urban tourism during the pandemic. On the other hand, the evidence confirms that, during the months of July, August and September 2020 and 2021, when some of the measures to try to contain the spread of the virus were relaxed, rural tourism demand reached historical levels due to the impulse of residents who directed, to a large extent, their tourist demand towards their own regions. Consequently, there is an opportunity for sustainable rural development based on tourism through the implementation of strategies in the private sphere that build loyalty of demand and, in the public sphere, improving accessibility and articulating promotional campaigns by the Autonomous Communities themselves, especially aimed at their residents. © 2022, CEDDAR. All rights reserved.
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Territorial Impact of COVID-19 on Tourism. An Opportunity for Rural Development in Spain
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