企业对话的新时代

IF 4 4区 管理学 Q2 BUSINESS Mit Sloan Management Review Pub Date : 2016-01-01 DOI:10.7551/mitpress/11645.003.0017
Catherine J. Turco
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引用次数: 3

摘要

长期以来关于企业沟通和等级制度的假设正在瓦解。在未来几年,最精明的领导者将利用社交媒体的开放精神和工具,建立所谓的对话型公司。对话型公司与传统的官僚型公司的不同之处在于,它拥有更加开放的沟通环境。管理人员使用多个平台与整个员工共享信息。他们鼓励员工畅所欲言,提出问题,分享想法和观点。他们让工作场所充斥着数字工具和旨在鼓励对话的物理空间。其结果是一种超越正式等级结构的持续对话。有远见的领导者已经在用这种方式管理他们的组织。然而,正确地做这件事很难。创建对话型公司有很多挑战。愿意与员工进行真正开放对话的领导者,将在面对和塑造不断发展的未来方面处于有利地位。
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A new era of corporate conversation
Long-held assumptions about corporate communication and hierarchy are breaking down. In the coming years, the savviest leaders will tap into the spirit and tools of openness from social media to build may be called conversational firms. Conversational firms differ from conventional bureaucratic ones by having a far more open communication environment. Executives use multiple platforms to share information with the entire workforce. They encourage employees to speak up, ask questions, and share ideas and opinions. They saturate the workplace with digital tools and physical spaces designed to encourage dialogue. The result is an ongoing conversation that transcends the formal hierarchical structure. Forward-thinking leaders are already managing their organizations this way. Doing it right is hard, though. There are challenges to creating conversational companies. Leaders willing to invest in truly open dialogue with their workforce will be well positioned to face and shape the ever-evolving future.
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