顾客满意、顾客忠诚与服务品质的市场导向:以印尼伊斯兰银行为例

Rizkya Yunita Anggraini, M. Fasa, S. Suharto
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引用次数: 0

摘要

本研究旨在探讨:1)市场导向对顾客满意度的影响。2)载体对顾客自豪感的影响很大。3)市场导向对顾客忠诚的影响。4)提供者满意度对顾客忠诚的影响。5)顾客满意度对顾客忠诚的影响。6)市场导向通过顾客愉悦对消费者忠诚的影响。7)通过客户满意度提高客户忠诚度。本次调查的样本为170名受访者;记录系列采用在线调查。评价方法采用AMOS结构方程模型。结果表明:1)市场导向对购买者满意度的影响是巨大且相当大的。2)最好的服务对客户的满意度有巨大的影响。3)市场导向对顾客忠诚度的影响微乎其微。4)运营商的满意度对消费者忠诚度有巨大的影响。5)客户满意度对客户忠诚度有超大的影响。6)市场导向通过购买者满意度对消费者忠诚度产生有效而广泛的影响。7)服务满意度通过顾客愉悦影响忠诚度。改善市场导向,使顾客的忠诚通过顾客满意来体现。进一步,通过客户满意度增强市场导向,为客户提供更好的稳定性。
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Customer Satisfaction, Customer Loyalty, and Market Orientation Through Service Quality: a case study of Islamic Banking in Indonesia
This study aims to examine: 1) the impact of marketplace orientation on client pleasure. 2) The impact of the carrier is great on patron pride. 3) the effect of marketplace orientation on customer loyalty. 4) the impact of provider satisfaction on patron loyalty. 5) the effect of consumer satisfaction on patron loyalty. 6) the effect of marketplace orientation on consumer loyalty via customer pleasure. 7) service great towards purchaser loyalty via client satisfaction. The sample of this examination is a hundred and seventy respondents; records series use on-line-survey. The evaluation approach used is Structural Equation Modeling with AMOS. The result is: 1) market orientation has a tremendous and sizable impact on purchaser satisfaction. 2) service best has a superb giant impact on client pleasure. 3) marketplace orientation has a trifling impact on customer loyalty. 4) carrier pleasantness has a tremendous-tremendous effect on consumer loyalty. 5) Customer delight has a superb-large effect on client loyalty. 6) marketplace orientation has an effective and extensive effect on consumer loyalty via purchaser satisfaction. 7) service satisfaction affects loyalty via patron pleasure. improve market orientation so that patron loyalty is stated through consumer satisfaction. further, enhance marketplace orientation through customer satisfaction to offer improved constancy to customers.
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审稿时长
24 weeks
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