ISSUES, CHALLENGES AND STRATEGIES IN PROMOTING HIGH POTENTIAL TOURISM SPOTS AND PRODUCTS IN PERAK TENGAH

The promotion of tourism sector is vital to ensure all existing and new potential areas can be explored successfully. This paper highlights the issues, and challenges in promoting the tourism sector in Perak Tengah. The promotional activities should be organized by all stakeholders which are inclusive of all relevant agencies and local operators. This study applied a qualitative approach through interviews conducted with all relevant agencies to examine the real issues of tourism sector and the development of future enhancements efforts in encouraging and stimulating the tourism sector in Perak Tengah.